Sample Projects

Client: Publicly Traded Building Products Manufacturer
Project Type: Evaluation of Growth Opportunities through Installed Sales
Growth through installed sales has become a high priority issue for the manufacturer, builders, and certainly the home centers. This project involved a detailed analysis of several product/trade categories – size, margins, growth projections, and current installers – to determine market expansion opportunities through the installed sales model. Additional analysis provided the foundation for the go/no-go decision and the market entry strategy (acquisition, J/V, startup).

Client: Major Private Equity Firm
Project Type: Market Profile – Specific Infrastructure Product Category
This particular project involved an evaluation of market size, trends, and drivers related to a public and private
sector infrastructure product category. The project scope involved a detailed evaluation of product usage by
market sector, product pricing, value, chain analysis, and market forecasts for the various products. An initial
profile of existing competitors was provided with a next stage analysis of buying practices and customer research to be conducted.

Client: International Building Product Manufacturer
Project Type: Post-acquisition Strategy Development
On this engagement, FMI’s role occurred following an acquisition of a U. S.-based building products firm by an
international firm to support its vertical integration strategy. FMI’s scope of work included market sizing and
forecasting by market sector, buying practices review, and a review of the competitive landscape. This project
involved the use of in-field interviews, phone surveys, focus groups, and market modeling. The results provided additional foundational information for the development of business plans and the firm’s long-range plan.

Client: Major Building Product Manufacturer
Project Type: Next Generation Product Attributes Market Research
FMI’s client on this project was a large building products firm with a variety of products sold into both the
residential and non-residential markets. This particular project was focused on the non-residential HVAC
market and specifically was intended to support future R&D for the development of their next generation
product. FMI conducted a survey primarily with the specifier to better understand satisfaction levels with
current products available and to identify potential unmet needs in this product category. Through the project,
certain existing suspicions were validated and invalidated enabling the client to better direct its future product
development

Client: International EPC Firm
Project Type: Strategy Development, Worldwide Operations
On this project, FMI worked with the headquarters team as well as the business unit managers throughout
Africa, Asia, the Middle East, Europe, as well as the Americas to secure input for plan development. On-site
and/or phone interviews provided an assessment of organizational strengths and weaknesses as well as the
competitive environment within the region. Through this field work, FMI and the client crafted the firm’s new
direction in the market to enhance market performance.

For more information, contact John Hughes at 919.785.9224 or Randy Giggard at 919.785.9268.