Market Assessments

The Research Services Group designs and conducts market assessments to define, characterize, and forecast key dynamics in the marketplace.

These typically include:

Market size and growth
Underlying trends and drivers
Segmentation
Leading customers and buying practices
Competition
Potential game-changing products, technology, regulations

Development of fact-based market information is fundamental to effective decision-making. Robust market assessments provide critical support to strategic planning, business development, acquisition strategy, sales force deployment, business expansion, and new product development decisions. Markets can be defined by different boundaries. The Research Services Group commonly performs three types of market assessments:

1. Geographic Assessment: Includes studies that are geographically defined by counties, MSAs, states, and national or international regions. Boundaries may be aligned with current or proposed service areas, sales territories, or office/plant locations.

2. Product/Industry Assessment: This type of assessment focuses on a particular product category (e.g., ductwork, windows) or industry segment (e.g., ready-mixed concrete, steel bridges, tilt-up construction). In many cases, it is beneficial to overlay a geographic assessment as well. For example, the market assessment could be defined as the post-Katrina masonry market within the Gulf Coast Region.

These assessments are particularly useful for building product manufacturers, manufacturer and contractor associations, and private equity firms that may be exploring specific opportunities.

3. Construction Segment: The boundaries of these market assessments are defined by U.S. Department of Commerce construction segments (e.g., commercial, offices, multifamily). Market assessments conducted within a construction segment may be related to strategic planning, or business expansion. A geographic definition is often overlaid as well (e.g., tenant improvement in New York City).

Experienced research consultants are able to develop detailed assessments including niche subsegments.

The Research Services Group conducts market assessments for general and specialty contractors, building product manufacturers, private equity firms, trade associations, and materials producers. Each assessment is designed to address the specific issues faced by our clients.

It has been our experience that our clients can experience exceptional growth and profit when their key decisions are supported with detailed, fact-based market assessments.

For more information, contact John Hughes at 919.785.9224 or Randy Giggard at 919.785.9268.