Strategy Development
The Challenge
Building product and construction equipment manufacturers are faced with an ever-changing competitive environment that requires constant analysis of marketing and sales effectiveness. As these markets change, manufacturers and suppliers must rethink their strategies, distribution channels, and field sales strategies to build and retain marketing and sales leverage.
Experience
For more than 55 years, FMI has provided research and investment banking services, consulting throughout the construction industry. Manufacturers benefit from FMI's industry perspective and its unique understanding of the building industry, distribution channels and approaches for gaining additional leverage in the sales and marketing process.
Marketing and Sales Performance Improvement Process
Although solutions are customized for each unique client, the FMI process involves one or more of the following steps:
